Ffion grew up on her family's farm in Mid Wales. She started volunteering with a local charity, Dolen Ffermio (Farming Link) in her teens, which ignited a passion for sustainable global food production. Since graduating in 2015, Ffion has worked in advocacy communications, supporting international projects at Welsh and European level – from Fair Trade to global health. For the last two years, Ffion has worked in Brussels, but her roots remain firmly in rural Wales. Ffion has been a member of the Montgomery Federation of Young Farmer's Clubs for over ten years, running the first of its kind Young Farmers Fairtrade Project in 2019. Ffion is an alumni of the Welsh Government's Rural Leadership Agri Academy.